A Critique Of Nancy Chodorow

A Critique Of Nancy Chodorow In Nancy Chodorows Family Structure, and Feminine Personality it is argued that care, development and socialization of children and females is largely rested upon women, and therefore provides the basis on gender personality development within males and females; but from the perspective of Margret Mead and her book Sex and Temperament this fails to account for separating the European views of male dominance, and also the role of the male in early development of the children, and the socialization of females. In the conclusion of Meads book she entered the idea that children school yard teasing, and their taught early gender roles were partially to blame for boys to perpetuate male dominated roles, and even the young girls themselves were to blame for furthering this ideology. Chodorow continues on mentioning mother/daughter relationships, and of double identification, but fails to account for malleability as well. In these mother/daughter relationships Chodorow continues to link this relationship as paramount to the gender socialization of the sexes. It is my belief that Mead would be superior in ultimately and authoritatively speaking on the basics of gender development in the sexes, due to her studies of different cultures. With Chodorow she continually speaks from the perspective of her native western nuclear socialite development, and only academically mentions other cultures which so happen to be possibly more developed towards the ways of the western world. The ability of being able to draft from a larger pool of culture that Margret Mead did made it possible to draw conclusions, form a basis and gave the ability leave out the Western world perspective allows the reader to conclude to similar opinions as Mead had. When Chodorow speak in large part of the Western, or nuclear families, she was able to draw the reader to make conclusions out of familiarity or even to have close access to ask the opposite sex questions to meet the similar opinions. The problem with Chodorows formatting of her short article and conclusions rested far too great of weight on the mother perpetuating of the male dominated society, and that the absent father added to further influence on the development of young boys and girls. Mead was able to present to the reader that in three different and distinct cultures that gender identity was not based on Freudian sexual needs but social conditioning. Chodorow even suggests that the mother/daughter relationship promotes the mothers own challenges within her own social development was transgressed onto the daughter, forming the daughters basis of womanly gendered behaviors known in the western world was feminine behaviors. This was contrasted by Mead when she wrote about the Mundugumor, in which children of either sex were considered a hassle and needed to survive by their own means, therefore both male and female were only differentiated based on physiologic differences, and both sexes displayed Masculine and Feminine attributes. Mead presented terms such as social conditioning in which the society provided the bonds, or lack of, for gender identity. Chodorows accounts were formed of the western perspective, and therefore drew from a shallow pool of cultural intelligence. Chodorow left the reader to believe that male dominance was something inherent and passed from generation to generation, and that naturally passed on due to the dynamics of the heterosexual relationship of men and woman the devel opment of young children. Mead was able to counter this believe in the 1935s when she talked about the Tchambuli peoples, in where the women were dominant, and the providers of the family; much like the opposite of the western worlds common beliefs. With Chodorow leaving the inference that gender identity were based on the Freudian model of sexual development, continued because it is also passed generation to generation based on the mothers upbringing discredits that there is malleability in society. The western perspective on gender identities, and roles had to of evolved from somewhere. With Meads views of the different and primitive societies, we the readers are able to draw conclusions that societies are based on their surroundings and passed down. Cultural borders or other borders allow differences to the Western perspective of male dominance. Mead was able to smash the ideals, that women, because of physiological differences with man created masculine/feminine roles. But in fact made the roles subjective in context to what the rest of that society views are masculine/feminine roles. Chodorow alleges that because women have such hard and limited lives of child rearing, lack of career choices, and dominated by men mothers pa ss this down to their daughters perpetuating the male dominance. With male dominance Chodorow had to contort her theory of male being dominant and women perpetuating this practice by conveniently including the absent father. The absent father image was what Chodorow presented; child males must transition from the role of son-mother connection and more towards their remote father and take on a positional role. I believe from after reading the context of Meads book and how its presents different cultures proves Chodorows claims as false. If the absent father is absent, then how can his role be influenced onto the child whose father is in fact, absent. In this case, this bolsters Chodorows initial claim that mothers determine the gender roles of both sons and daughters. But according to Mead and the Mundugumor people, children were seen as a liability to the men, and therefore already sent in motion the social conditioning that followed. The Mundugumor men viewed the children as liabilities, could potential beat their wives, and their society in resp onse forced the framing an anti-children society. So in this one culture Chodorows claim is disproven because Mead directly illustrated men do have an active role, and even went on further explaining this point with just this one Papua New Guinea tribe. Mead in her conclusion of Sex and Temperament noted that in the western world, child gender development was continued in the school yard. Chodorows view was more limited in that she was attempting to bolster her view that women gender identities developed as based on the mother/daughter relationship. Chodorow did acknowledge that some external events could influence gender role/identities development. Mead noted very powerful school yard bullying in two examples of feminine behavior being taught or reinforced on females in particular. One example was the usages of the word tomboy. Mead went on to note that the term formerly encompassed acting like a boy, dress like a boy and things like that. Nowadays all girls have to do is act like boys quite quietly. At the core of Chodorows argue of gender development is that the mother/daughter relationship forges the ideals of femininity. This is also entirely of the Western gender perspective. But Chodorow states that the formation of female gender identity is through the socialization of her mother, in which is socialized in groups of women, and therefore has no need to reject this perspective unlike the males. With girls and women there is not fanaticising of roles, but direct identity and therefore easily transitions these feminine identities. Chodorow leaves the reader to infer that there could be biological reasons for gender identities, with the theory of the mother/daughter. This maybe the way how gender identity is perpetuating in the western world, but in terms of evolutionary, it isnt the methods these are roles based. Mead concluded with her studies that the social conditioning defined the roles of male and females, she also further concluded that what is masculine and feminine is relative and not based to sexual identity. Mead with her cross cultural research noted three different societies, one where men has the traditional to the western world feminine attributes (Tchambuli), another culture were the women were as aggressive as the western world men (Mundugumor), and a third culture were men and women were exact complete equals (Arapesh). With these findings Mead was able to conclude that the individual society dictated the society structure and the gender roles, and what was masculine or feminine. The reader could also infer that both the genders were responsible for advancing the sociality gender identities onto the youth further progressing their gender models. Gender identities have been researched by both Margret Mead, and Nancy Chodorow, and both have presented excellent ideas to the sociology of genders. Margret Mead was able to present views from three cultures unlike our own. Chodorow mainly presented on a culture like ours, with references to other modern developed cultures. Chodorow was able to speak extensively for the female perspective of how feminine behaviors are passed from mother to daughter, and gave some examples on the male gender development. Mead was able to present that genders were malleable, and therefore changed based on what that culture demanded the roles of males and females be. Mead illustrated that women were not born feminine, and men not masculine. But that those qualities had to be taught onto the different sexes and outside of physical differences that man and women were essentially the same. Chodorow illustrated that gender behaviors were forged based on the relationships of the children to the parents, and if the children could assimilate based of their sexual identity. But Chodorow failed to present how these roles were started and only talked about how that are perpetuated. Chodorow also failed to give some explanation as to how these role behaviors either evolved. This is why I still believe that Meads writings are a little more comprehensive on the discussion of the roles of genders, and the relativity of masculine/feminine behaviors.

The management of wound dressings whilst on placement

The management of wound dressings whilst on placement This reflective piece will look at the management of wound dressings whilst on placement in the community. I will use the Gibbs model of reflection this will allow me to describe the event, explore my thoughts and feelings, make an evaluation on the event and then analysis different components which can be explored separately including different dressings and why they are used, finally I will conclude and action plan looking at if this happened again what I would do differently. Whilst on placement in the community I visited a lady who had chronic leg ulcers on both legs and the district nursing team had been visiting this lady for a number of years. The lady had oedematous legs and poor mobility and sat in a recliner chair although the chair was never reclined. I had visited the lady previously on a number of occasions and had applied her dressings and documented what I had done and the dressings used in her district nursing records. On this occasion the lady requested that I didnt put the K-lite dressing on and allows the other nurse do this, as previously when I had dressed her legs she stated the dressing had become loose. I mapped the dressing so that the notes had an up to date record of the size of the wounds and washed and redressed the legs as per the plan of care. The plan of care stated to wash the legs apply aqualcel ag silver this is used for wounds that have a high level of exudates, then atruman was applied covered by mesorb, comfifast yellow then K-soft and then I passed over to the Registered Nurse (RN) to apply the final layer, whilst she applied the final layer I documented the notes that the leg had been mapped, washed and redressed as per the plan and noted that strikethrough was on the dressing prior to removal I also noted the patients level of pain at the time of the cleaning and mapping of the wounds and also after the legs had been redressed. I documented the patients records that the patient had been advised to elevate the legs when resting to aid healing. When the patient advised me that she would prefer the RN to do the top layer I felt like my confidence had been knocked. The patient had never said this before and always stated not to wrap the dressings too tight as she found it very uncomfortable. I told her that I didnt do them too tight as she always stated not to do so and apologised to her that they had fell down and in future would ensure that they werent too tight but would not fall down either. When I left the patients house with the RN she told me that this lady does this to all the new nurses that visit her and not to worry about it. Pressure sores and leg ulcers are classed as chronic wounds and are defined as slow healing wounds with the likely hood of reoccurrence and the pain that a patient feels may be severe and ongoing (Dealey 1999). The dressing plays a major part in the reduction of pain and by choosing the wrong dressing this can cause discomfort when removing the dressing and the nurse needs to avoid this by using careful assessment prior to administering the dressing (Dealey 1999). For a wound to heal the key is to have successful wound management, the nurse should use a wound assessment tool this will ensure that there is valid reliable and also consistent information documented. Wounds need to be regularly reassessed to ensure that evaluation is given on the treatment that the patient has received. When making a wound assessment this should include the location of the wound, the cause, etiology, tissue type the size and the exudates and finally the level of pain the patient is experiencing (Prescribing Nurse Bulletin). To achieve optimum healing the role of the nurse is to be able to select the most appropriate dressing for the wound, this is to be based on the most up to date evidence, and recent development of new dressings makes this a challenge for the nurse (Lansdown 2004). The wound should be assessed for slough and necrosis, signs and symptoms of infection and wound malodour. The patients records need to be documented to state if the wound is healing, e.g. granulisation and epithelisation (White 2005). The ideal wound dressing that will meet the treatment objective and promote the wound from further injury would be a moist wound healing dressing, that manages excess exudates and prevents the wound from maceration and further wound breakdown, ensure that it prevents the exit and entry of organisms, it will cause minimal trauma at the time of removal and is cost effective (Northern Health and Social Services Board NHSSB 2005). One important factor in wound dressings is to ensure that dressings get the maximum exposure to the wound bed. This can be achieved by a dressing that decreases the voids and spaces where bacteria can thrive (Jones etal 2005). Aquacel Ag dressings contain Hydro fibre Technology and it gels on contact with the exudates and micro-contours to the wound bed this helps to eliminate voids or spaces where bacteria and fluid can collect it maximising exposure of the wound to antimicrobials. It is presented as a soft sterile, non-woven pad and is impregnated with ionic silver (Aquacel Ag 2006). This dressing can absorb a large amount of fluid and helps to prevent exudates leakage onto the periwound skin. The dressing can be left in place for up to 7 days however should strikethrough be evident on the dressing then the dressing needs to be changed (NHSSB 2005). It has been recognised that silver is an effective antimicrobial agent (Thomas and McCubbin 2003). It has proved that it is effective against methicillin and vancomysin-resistant strains of bacteria (Lansdown 2002) Atrauman dressings are made of a fine mesh of hydrophobic, polyester fibres and have mesh pores with a smooth surface this effectively counteracts adhesion to the wound by preventing new tissue from penetrating the dressing and allowing the exudates to pass through, this means that the dressing is easy to remove and causes minimum discomfort to the patient and also to the wound. The dressing is highly permeable to air and water vapour and has been found to be very well suited to the management of infected wounds (Hartmann 2010). In recent years Honey has been found to benefit wound healing, clinically topical honey treatment has been found to possess antimicrobial properties, promote autolytic debridement, deodorise wounds and stimulate the growth of wound tissues to quicken healing, it also stimulates anti-inflammatory activity helping to reduce pain, oedema and exudates (White 2005). A fast rate of healing has been reported in wounds treated with honey (Ahmed 2003) it helps the developing of a clean granulating wound bed (Stephen-Hayes 2004) It is clear that wound management is a complex area and the it is the nurses responsibility to ensure that they give the correct care to the patient and they use the dressings that are selected on their knowledge and understanding of what the dressing will achieve they need to be constantly aware of new products available to treat the wounds. By regular assessment of the wound they will be able to see if the dressing selected is helping to promote wound healing. I am aware that if I wish to work in the community I would need a good knowledge of dressing that is used in wound management. I know that I am likely to meet patients who try to make me doubt my ability however this is something that I know I will over come as my confidence builds and I become more used to working in the community.

Bull Durham: To The True Meaning Of The First Fight Scene Essay

Bull Durham: To the True Meaning of The First Fight Scene The theme of this paper is to dissect the first fight scene; in the movie Bull Durham, between Crash Davis; who is played by Kevin Costner; and "Nuke" LaLoosh; who is played by Tim Robbins. The fight takes place in a bar scene between these two men who have never met before. The reason for the fight is that Crash Davis is talking to a women by the name of Annie Savoy who is sitting at one of the tables. Nuke already believes that Annie is going to be with him all season long, but Crash believes otherwise. In the beginning of the scene Nuke is dancing with all of the women in the bar while Crash is sitting alone in the corner of the bar. Crash then orders a drink for Annie, and is then asked by Annie to come over and sit by her. Crash introduces himself to Annie and tells her that he is the new catcher on the Durham Bulls baseball team. At the same time Nuke comes over and ask Annie to dance, but Crash stands up and says that she is dancing with him. When Crash stands up in front of him, Nuke takes this as a challenge and he asks Crash if he wants to take it outside. At this point Nuke still does not know that Crash is his new catcher. While Nuke is waiting for Crash outside, Crash begins to wonder how he is going give Nuke his first lesson to make it to the majors. When Crash finally comes outside he sees that Nuke is standing in the middle of the street. Nuke is not alone he has the entire baseball team standing behind him. First, Crash says that he does not want to fight him. When Crash says this everyone else begins to tease Crash. Next, Crash tells Nuke to throw the first punch, but Nuke refuses to. So instead, Crash tells Nuke to throw a baseball as hard as he can right at Crash's chest. When Nuke hears this everyone around him including himself begin to laugh, because they know how hard Nuke can throw and that it could kill Crash if it hit him in the chest or the head. During this entire time Crash is keeping a cool head. He knows that the chance of Nuke hitting him is very small. Also, he tells Nuke that he won't be able to do it because he is beginning to think about it. Crash goes so far as to say that Nuke's aim is so bad that he could not hit water if he fell ... ... he went about getting his point across. He could of either been beat up very badly or he could of been killed by the baseball. When Crash stands up and grabs Nuke's arm he is trying to defend his asking of Annie to dance and instantly invades Nukes space. Nuke's attitude towards this is not to back down, but to stay where he is and to fight about it. When Crash grabs Nuke's arm he is also using touch to get his message across. By grabbing the arm Crash instantly places more emphases on his words. Not only were there misunderstandings in this conversation, but if they had not happened the argument never would have taken place. The first misunderstanding was that Nuke did not know that Crash was his new teammate and catcher. Another misunderstanding was that they both did not know that Annie had already choose which man she was going to take under her arm for the season. The misunderstandings that occurred in this confrontation, tells us that one main problem is men and the way that they act towards each other. Also, if humans would try to communicate instead of fighting changes could be make.

The Ghost Story of Haunted Roads :: Ghost Stories Urban Legends

The Ghost Story of Haunted Roads The story of a haunted road in comes from a resident of the city. He is an Asian, male University sophomore. He told me the story in March at a very late hour. Among friends discussing plans to one day explore some supposedly haunted areas of the state, the storyteller spoke of a â€Å"rumor† he had heard from one of his college friends. The â€Å"late hour† previously mentioned is noteworthy since it affected the way the urban legend was told. There were four of us in a diner, eating at a time when most restaurants had been closed for hours already. Thus, we were all a bit tired, including the storyteller, who blamed the combination of hunger and the time of day for his lack of presentation skills. For example, he would eat and talk and restate certain parts. He started by describing that the haunted road was â€Å"somewhere in the city, I think it was Marriott Road. Like the hotel, ya know?† He claimed that the road was close by because his friend said so. Later, we looked online and found a nearby street named Marriottsville Road. The storyteller continued by saying that the road is haunted because when you drive there at night, when the sun has completely set, the area seems to be pitch black. Even with headlights, it is supposedly unsafe due to the darkness that shrouds the pavement. He said that the trees there are so tall and the vegetation so thick that they â€Å"practically cover the road and form a tunnel around it† to block any light from entering. Not only is the road a dark one, but there are two more supernatural elements to it. The first is a barn off the side of the road. The storyteller said that noises have been heard from the barn. When people go to investigate the noise, they eventually get close enough to hear whimpering animals. The sounds get louder until, as the storyteller claimed, â€Å"They sound more like screaming than whimpering.† At this point, any would-be investigators run away from the site of the barn. Furthermore, there is an even more terrifying aspect of the road. As already described, it is hard to drive there. The darkness is just part of the difficulty. The road also has many turns and curves along with steep hills. At this point of the story, the teller used lots of hand gestures to help us visualize the severity of the road’s twists.

American Woman Hair Styles and Head Gear in History :: essays research papers

American woman hair styles and head gear (1600-1775) In the American history there are three main head styling groups. These groups are the rich Virginian group from 1619-1675, the rich in the American colonies from 1675-1775, and finally the poor or middle class of the colonies, which since the hair didn’t change much was pretty much the same all through the era. Virginia (1619-1675) In the year 1619 the American style was very masculine. In America there weren’t very many women this was because America was a harsh land. The men in America would pay for women to come to America, but only if the women would marry them. The hard sea voyage meant that they needed good stiff hats that would actually stay on their heads. The year of 1660 was a year which was full of change, the rich people were coming over with new styles from France and Britain. This hair style pulled back most of the hair and coiled it in the back, and then the excess hair was curled and made to cascade around the face. Often time pearls and ribbons were added to the coil in the back. In 1675, the head coverings were â€Å"out† and only light head coverings were used, however, in the northern colonies heavy hoods were used frequently. The colonies as a whole (1675-1775) In 1750, the coiffure, which was used frequently among the rich of Europe, was finally catching on in the Americas. A coiffure was a French style that you have probably seen, it is huge hair styles that are made primarily out of horse hair and take hours to complete. The hair got big and wild and out of control. In some cases they even put cardboard cut outs of animals or trees in the sea of wire curls. Toward the end of the big hair the styles came close to the head and spread out. In the may of 1771 a girl sent a letter to the Boston Gazette telling of a woman with the coiffure. The girl had been walking down the streets when a woman driving her carriage had been thrown from her seat. The woman was alright, but the hair piece was completely torn from her head. Inside of the complicated hair piece was tallow and horse hair, to keep the good locking hair on the outside stiff. The feather in the hair was started by Marie Antoinette. She had a peacock feather in the tall hair and when the King exclaimed about how pretty he thought she looked, it became a new style. American Woman Hair Styles and Head Gear in History :: essays research papers American woman hair styles and head gear (1600-1775) In the American history there are three main head styling groups. These groups are the rich Virginian group from 1619-1675, the rich in the American colonies from 1675-1775, and finally the poor or middle class of the colonies, which since the hair didn’t change much was pretty much the same all through the era. Virginia (1619-1675) In the year 1619 the American style was very masculine. In America there weren’t very many women this was because America was a harsh land. The men in America would pay for women to come to America, but only if the women would marry them. The hard sea voyage meant that they needed good stiff hats that would actually stay on their heads. The year of 1660 was a year which was full of change, the rich people were coming over with new styles from France and Britain. This hair style pulled back most of the hair and coiled it in the back, and then the excess hair was curled and made to cascade around the face. Often time pearls and ribbons were added to the coil in the back. In 1675, the head coverings were â€Å"out† and only light head coverings were used, however, in the northern colonies heavy hoods were used frequently. The colonies as a whole (1675-1775) In 1750, the coiffure, which was used frequently among the rich of Europe, was finally catching on in the Americas. A coiffure was a French style that you have probably seen, it is huge hair styles that are made primarily out of horse hair and take hours to complete. The hair got big and wild and out of control. In some cases they even put cardboard cut outs of animals or trees in the sea of wire curls. Toward the end of the big hair the styles came close to the head and spread out. In the may of 1771 a girl sent a letter to the Boston Gazette telling of a woman with the coiffure. The girl had been walking down the streets when a woman driving her carriage had been thrown from her seat. The woman was alright, but the hair piece was completely torn from her head. Inside of the complicated hair piece was tallow and horse hair, to keep the good locking hair on the outside stiff. The feather in the hair was started by Marie Antoinette. She had a peacock feather in the tall hair and when the King exclaimed about how pretty he thought she looked, it became a new style.

Advantages and Disadvantages †Studying Abroad Essay

Nowadays, there are many people continuing their studies outside their country. They think that educations in other countries are better than in their own country. Studying abroad offer so many life-changing and enduring academic, career, and social benefits, therefore students consider studying abroad. Studying abroad lets you experience things you have never faced them before. It gives you the opportunity to communicate with different people who have different religions and speak different languages. This will improve your social skills. In addition, when you graduate from a university in a foreign country, It will make you more prestigious. In work life and in your personal life, It will bring more respect for you. To them, you are a person who experiences a different world with different inhabitants. . Exploring cultures and civilisations, which may happen when studying abroad. Few other experiences in life have proven such a positive and sustainable impact on the youth . Overseas education offers many good foreign universities to international students. These universities often have advanced teaching facilities and other resources. In addition, teachers also have higher professional standards On the other hand, when the youth leaves his hometown and migrate to another country to continue study, some obstacles may show up. he must be away from the family and intimate friends for a while. No doubt, the relationship will fade away if he don’t try to keep in touch with them. Moreover, the person is exposed to an environment where everybody else acts and behaves different from what the student has learned before. So far the costs of living and studying are most likely higher then your income in the country and you barely find an appropriate job with a high salary at first.

Sustainable and Ecotourism

Current economic issues and theory Sustainable and Ecotourism Tourism Tourism is one of the foremost economic activities around the world. It growth has been one of the major economic and social phenomena of the twentieth century. Tourism has expanded dramatically over the last years and has become a global industry. We can define tourism as the  Ã¢â‚¬Å"movement of people, spatially and temporally, out of their own communities for leisure and business purposes†. According to the  World Tourism Organisation  (WTO) tourist is a  Ã¢â‚¬Å"visitor staying for more than 24 hours in a country visited for business or leisure purposes†.The term tourism is an umbrella for all relationships and phenomena associated with people who are travelling, whatever the reason. It has no clear boundaries and could be viewed as an industry itself. In my work I would like to show the relationship between the tourism and environment. For the tourism service providers the most important is to grow the industry itself and attract more visitors to destinations. Their main purpose is to gain more and more profit. I think that these type of thinking can be harmful for environment. Similar essay: Role of Advertisement in Tourism DevelopmentTourism and tourist can effect negatively the environment therefore we can talk about a form of tourism which is unsastainable. In this essay I will concern this issue too but my main topic is the sustainability. Fortunately in last years people recognised the importance of the environment and nowadays they are taking this issue seriously. The tourism has negative but also positive impact on the environment therefore we can talk about a sustainable tourism. In the following I deal with this issue more detailed and I try to find the answer how popular it is among tourists or tour operators.Unsustainable tourism As I mentioned tourism is now among the world’s most relevant industries generating jobs for millions of people and profit all over the world. At the same time tourism can have dire effects on the people and places it embraces. Mainly the mass toursim has negative effects. What can be the worst effects of unmanag ed, unsustainable tourism? – previously undeveloped coastal villages can become sprawling, charmless towns o their seas poisoned by sewage their beaches stained with litter – historic towns and their streets choked with traffic – some of the world’s richest environments bruised by the tourist onslaught – distinctive wildlife driven to near-extinction – changes in the landscape coming from the construction of infrastructure, buildings and facilities – air pollution and waste – the intensive use of water and land by tourism and leisure facilities – the disturbance of fauna and local people (for example, by noise)We can write many pros and cons of tourism. I think the worst effect of unsustainable tourism is when only the financial profit come into the strong focus. Becuse tourism makes a few people extremely rich, while impoverishing the majority, who lose their land, their resources and their sense of self. Tourism is not just about money, it should give benefits for tourist and local communities too. The main goals of tourism should include: the satisfaction of tourists, profit for tourism industry, wealth to local people.Changes in the landscape coming from the construction of infrastructure, buildings and facilities is one of the disadvantage of sustainable tourism but this can also benefit to local communities. I think the cooperation between the tourism industry providers (relevant ministries, government, management) and local organizations and communities can mitigate the negative effects. Sustainable Tourism Definition Sustainable Tourism involves social responsibility, a strong commitment to nature and the integration of local people in any tourist operation or development. Sustainable tourism has several definitions.According to the definition of the Federation of Nature and National Parks, sustainable tourism is: â€Å"All forms of tourism development, management and activity that maintai n the environmental, social and economic integrity and well-being of natural, built and cultural resources in perpetuity. † (FNNP, 1993) Sustainable tourism is defined by the  World Tourism Organisation(WTO), the  Tourism Council  (WTTC) and the  Earth Council  as: Sustainable Tourism Development meets the needs of present tourists, host regions while protecting and enhancing opportunity for the future.It is envisaged as leading to management of all resources in such a way that economic, social and aesthetic needs can be fulfilled while maintaining cultural integrity, essential ecological processes, biological diversity and life support systems. Sustainable tourism products are products which are operated in harmony with the local environment, community and cultures so that these become the beneficiaries not the victims of tourism development.Sum up these definitions I can say that sustainable tourism is the form of tourism that does not reduce the availability of re sources and does not prevent future travelers from enjoying the same experience. Responsible Tourism, Soft Tourism, Minimum Impact Tourism and Alternative Tourism are terms with a similar meaning as Sustainable Tourism. Sustainable Tourism Development The significance and volume of tourism shows that it is not enough to develop new forms of â€Å"alternative† tourism in order to minimise the negative effects and maximise the positive impacts of tourism development.The whole sector must be developed and managed in a way that it does not damage the natural and socio-cultural environment. In my point of view it can be fully executed if the government, the managers and leaders of tourism industry recognise the harmful and negative effects of tourism and they introduce more regulations related to sustainability, they motivate tour opartors to promote this type of tourism among their clients and they release more related ads and topics in media. This is the responsibility of the wo rld-wide tourism industry.The concept of sustainable development was introduced by the World Commission on Environment and Development in the Brundtland Report in 1987, defining sustainable development as â€Å"development that meets the needs of the present without compromising the ability of future generations to meet their own needs†. Since its publication, the role of tourism has been analysed and the concept of sustainable tourism appeared. The main message of the Brundtland Report seems to be more and more accepted by the tourism industry all over the world.Ecological sustainability means that tourism development does not cause irreversible changes in a given destination's ecosystem. There is an obvious need all over the world to protect natural resources from the negative impacts of tourism activities. In order to avoid or minimise unfavourable impacts, decision-makers must be aware of all the factors that play a role in the development process. Indicators of Sustainab ility â€Å"Indicators measure information with which decision-makers may reduce the chances of unknowingly taking poor decisions† (WTO, 1996).In other words, in the measurement of the progress that an individual destination is making towards sustainable tourism development, sustainability indicators are commonly accepted as one set of useful tools. â€Å"Indicators are both a tool for management today and an investment in the future, since they reduce the risk of inadvertent damage to the resource base on which the [tourist] industry depends† (WTO, 1996). There are some factors which are pushing the tourism industry towards a sustainable development approach: – Increasing regulatory measures The awareness by governments and operators that the growth of tourism can have a negative impact on the environment I think the government and the competent ministries should take the first steps. They should corporate with tourism service providers and with the management and create new regulations and laws. It is very important to take into account sustainability and preservation of nature. – Tourism professionals and operators recognise that environmental quality is essential for a competitive product – Growing wareness of cost savings from sensible resource consumption – Growing awareness of communities about their potential to influence tourism policy Similiar forms of tourism Responsible Tourism Tourism which operates in such a way as to minimize negative impacts on the environment. For example a  forest trip using â€Å"Leave No Trace† ethics would be considered responsible tourism while dune buggy tours would not. Nature-Based Tourism A term for any activity or travel experience with a focus on nature.These types of trips may or may not be environmentally sustainable or responsible. A cruise ships to view penguins in Antarctica fall into this category. I think that this type of tourism is sligthly more popular tha n sustainable tourism. It needs fewer responsibilty. Travels or trips in nature have always been very sought and beloved among families or other target groups. For example in my village and in the neighboring settlements exist tourist groups who regularly participate in different type of nature-based tours.They often go hiking, climbing, they participate on wine tours, visit thermal bathes or observe animals. They like nature and activities connected to nature but it is not guarantee that they conserve the nature and they improve the place they visit. Green Tourism Often used inter-changeably with eco-tourism and sustainable tourism   but more precisely described as â€Å"any activity or facility operating in an environmentally friendly fashion†. A lodge with composting toilets and solar powered lighting is probably â€Å"green†.There are varying degrees of â€Å"greenness†; an awareness of where resources are coming from and where wastes are going is at the h eart of the idea. Ecotourism The Ecotourism Society defines it as â€Å"responsible travel to natural areas which conserves the environment and improves the welfare of the local people†. A rafting trip is ecotourism in that case when it raises awareness and help to protect the watershed. A walk in the rainforest is not ecotourism unless that particular walk somehow benefits that environment and the people who live there.Eco-tourism means when you go to a  trip and you will help to „conserve and improve† the place you visit. In the last few years ecotourism has become a buzz word to sell a variety of products. Almost any term prefixed with ‘eco’ will increase interest and sales. Thus, in the last few years there has been a proliferation of advertisements in the travel field with such references as ecotour, ecotravel, eco-vacation, eco (ad) ventures, eco-cruises, eco-safaris and of course, eco-tourism (Wight, 1994).In my opinion some companies use the word ’eco’ because of particular ineterest or benefit. Maybe that ’eco-products’ and ’eco-services’ make them better reputation or greater madia interest. Therefore I think there are some companies which are not totally aware of the meaning ’eco’ and they use it for their advantage. Marta Honey’s book â€Å"Ecotourism and Sustainable Development†Ã‚  determine 7 defining points of ecotourism:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1) Involves travel to natural destinations – remote areas, enviromental protection.In my point of view it can be dangerous because in remote areas there are living just small group of people who can form a quite closed community. For them it can be strange to accept and receive tourist, especially huge number of tourist. In other hand, growing tourism have other consequences – to build the necessary infrastructure which could change the local ’untouched’ environment. In tha t case I think the tour operators and organizers should keep the tourism under control, regulate the number of tourists, involve local people to the whole process.For example using private accomodation instead of big hotels can be a good idea or small restaurants which offer local foods can be attractive for tourist and prifitable for local people. 2) Minimizes impact – ecotourism – use recycled materials, plentyfully available local building materials, renewable sources of energy, recycling and safe disposal of waste and garbage, environmentally and culturally sensitive architectural design. In my opinion it is relevant to draw people’s attention to these methods or they should be regulated in order to ensure limited damage to the ecosystem. ) Builds environmental awareness  Ã¢â‚¬â€œ   education for both tourists and residents; free educational trips, reading materials – The Ecotourism Societies guidelines; well-trained, multilingual naturalist guide s with skills in natural and cultural history, environmental interpretation, ethical principles and effective communication. I think it is important for tourist to gain some knowledge about the host country. Every nation has other regulations, habbits, values and culture. Environmental regulations and attitude to sustainability differ from country to country and therefore it is recommended to be informed of certain things. ) Provides direct financial benefits for conservation – park entrance fees, tour company, hotel, airline and airport taxes and voluntary contributions. 5) Provides financial benefits and empowerment for local people – local community must be involved with and receive income and other tangible benefits (potable water, roads, health clinics, etc. ) from the conservation area and it's tourist facilities. I think the popular destination, for example National Parks and other conservation areas will only survive if there are â€Å"happy people† arou nd their perimeters. ) Respects local culture – learning beforehand about the local customs, respecting dress codes and other social norms. As I earlier mentioned gain some knowledge about the host country will benefit us. 7) Supports human rights and democratic movements – Ecotourist need to be sensitive to the host country's political environment and social climate and need to consider the merits of international boycotts called for by those supporting democratic reforms, majority rule, and human rights. Marketing for sustainable tourismAccording to my view an intensive marketing activity can greatly influence the success of a given topic. For instance if the marketers release lot of articles and ads about the sustainability and the importance of it as a  result more and more people are going to deal with the topic. If the marketers raise the public attention than they can make the next step more easily. Implementation of the marketing concept in tourism can be ach ieved through the use of a variety of marketing tools and techniques (Popadopolous, 1989; Calantone and Mazanec, 1991). SegmentationSuccessful market segmentation and targeting involve the appropriate matching of tourist needs with the experience being offered, and, in the case of sustainable tourism, the need for this match is particularly important (Tregear et al. , 1997). Tourism organizations need to give greater consideration to segmenting their market with a view to concentrating on those categories of visitor that are not only economically attractive, but are also likely to be susceptible to messages aimed at encouraging them to adopt sustainable behaviors (Dinan, 2000).I think that during the segmentation process the tourism organizations can choose the right target group who will address later with intensive markerting campaign. On the other hand it is also important to deal with people who are not yet the ecaxt target audience. There are key members, for example the tour o parators or travel agents who can influnce the tourists and encourage them to pay greater attention to sustainable tours. Marketing mix All elements of the marketing mix need to be in harmony in order to increase the success ProductIf we would like to achieve more sustainable tourism we should developing products which are more sustainable in nature- conservation holidays, vacation packages using public transport rather than private cars, small-scale rural community-based tourism initiatives- and moving away from offering products which are intrinsically not sustainable- hunting trips, destinations with poor environmental standards. Intermediaries between tourists and tourism service providers are tour operators who create complete holiday packages and bring together a variety of services.These packages are marketed to customers either directly or through travel agents. Each package generally consists of accommodation (often with food service), transport both to and from the destina tion, ground transport within the destination and events or activities. Today, many consumers expect from the tour operators to supply them products which provide not just quality and value-for-money, but also safeguard environmental and social sustainability. Example The Green Travel Market is a global facility to integrate sustainable products into the packages of European and Northern American tour operators.Green Travel Market gives up-to-date and reliable information on existing sustainable tourism products: destinations, protected areas, accommodation networks, individual accommodation, visitor attractions and activities, excursions or tours, incoming tour operators and transport services. Green Travel Marker is in contact with more than 1. 500 touroperators and with its wide range of services help to local products and services to reach European and US tour operators and media. Price The price paid by the tourist should cover the full cost of their holiday.The cost must also be high enough to: – Ensure a satisfactory experience for the tourist I think satisfactory experience means quality and value for the money paid by the tourist. In the case of sustainabilty there are added other values, for example connection to nature, preservation of the origin environment, improve the visited area or just raise awareness. I have heard several times that the tourists were not totally satisfied with their holiday. Maybe the accomodation had not that quality what the travel agency promised or tourists did not receive a service or the visited place were not an ecotourist destination however they paid for it.I guess in these cases the travel agencies are quilty or faulty because they always have to be aware of the services they offer. They always should have up-to-date information and organise trips for the agents in order to get familiar with the offered destination. – Provide a satisfactory level of profit for the tourism industry – Generate an appropriate level of benefits for the host community – Cover costs involved in putting right any damage caused by the tourist to the environment – Pay for the resources consumed by the tourist PlacePlace refers to the location at which any service component the subject of the marketing campaign will be delivered. Place also refer to the channels of information that are used to spread the message. Promotion I think promotion has the most important role of all elements of marketing mix. By using promotional techniques we can create more sustainable forms of tourism. We can reach large number of people by suing promotional methods. Sustainable promotion should focus on promoting and advertising a tourist site, highlighting the unique characteristics of the area in order not to cause disappointment and frustration among tourists.It is important to promote brochures and advertisements which reflect reality. In my opinion it is necessary to show pictures of a given destinati on in order to get more realistic picture. An other good idea can be to create a blog where tourists can share their experineces and give some advice for future travelers. Tourism organizations and destinations can also use literature and advertisements to raise tourist awareness relating to sustainability. They can undertake ‘green marketing’ or promote soft tourism and infomr tourists of the impacts of their presence.Tools Communicating sustainability It is essential to inform tourists in a positive way about sustainability efforts and draw attention that environmental quality means quality tourism experience. If we talk about environmental quality we can mention the following: small-scale, quality service, personal relations, traditions, intact and protected nature, rest, modern lifestyle and healthy and local food. Eco-labelled products provide good quality service and quality products should respect the environment. Example Communication efforts of VISITThe Europea n VISIT initiative developed its own communication strategy for environmental quality in tourism. In 2002, the VISIT image campaign was launched under the motto: â€Å"Caring for the Environment †¦ is caring for the Visitor†. This slogan connects environmental quality with the quality of the product and experiences in addition it raises the overall awereness about this topic. They used print and online media (brochures, catalogues, website, publications) in order to spread the message. The VISIT Holiday Guide was launched in 2003 under the motto â€Å"Your visit makes the difference†.It provides detailed and structured description of more than 1,000 hotels, bed & breakfasts, holiday houses, youth hostels, camping sites and restaurants. Education and awareness programmes Environmental education  is a learning process that increases people’s knowledge and awareness about the environment and associated challenges, develops the necessary skills and expertise to address the challenges, fosters attitudes, motivations and commitments to make informed decisions and take responsible action (UNESCO, Tbilisi Declaration, 1978).Education and awareness programm should address to both the professional sector and the general public. These programms should contain information about the direct and indirect impacts of tourism, the causes with his effects, the global and local issues, the immediate and long-term issues and good practices in the area. Key members of spreading information are tour operators. They can provide variety of information about sustainable tourism issues, encourage their clients to conserve, avoid negative impacts on environment and cultural heritage, to respect national egislation of the visited area as well as traditions of local communities. Education and awareness-raising is also required at all levels of government. The relevant ministries have to deal with tourism and enviromental issues. It is quite important to raise aw areness within the academic sector responsible for training and research on issues regarding sustainable tourism. In my opinion the education and awareness programs means the most important tools of promotion and form the basis of the sustainable marketing. It is essential to start raise awareness in the kindergarten or in elementary school.If we show good example for children and we emphasize the importance of sustainability and preservation they will take this issue seriously form they childhood. I think that is the problem in many countries because people often feel that enviromental problems are just magnified and we have other problems in society or in our life which are more important or urgent. But it is not true because if we don’t take seriously these problems and don’t deal with that issue now maybe that we can do nothing in the future. It is the responsibilty of all people to conserve the environonment and draw other people attention to the importance of the issue.Ecotourism in Hungary In the last few years Hungary has taken a really proactive approach to ecotourism. The country has more than 300 nationally protected areas and over 1 000 locally protected sites. Hungary’s attitude towards conservation and preservation is one that facilitates ecotourism efforts by local businesses and ecotourism demand from tourists. Hungary is a great place where tourists and local people can find number of way to relax and have fun. In the following I  will show some good opportunity for ecotourism in Hungary. BudapestBudapest is the Hungary’s capital and an increasingly popular spot for tourists. With its rich and complex history, stunning architecture, lovely people, and fantastic culture, Budapest is one of the great cities of Eastern Europe. Budapest’s Urban Adventures offer some great, locally-run day tours with a touch of ecotourism for everyone. Their specially designed Budapest tours allow visitors to discover the city i n a  personal and unique way. Unique  local experiences  are integral to responsible travel, and one of the classic local experiences in Budapest is to visit cities thermal baths.Visitors can learn about the country’s spa traditions and explore some of the city’s best landmarks on this adventure. These thermal baths are  icons of Budapest, and are frequented by both locals and tourists who are looking to soak away their problems and pains. Budapest Urban Adventures’  Sights & Spas tour  puts a unique spin on the thermal bath experience by providing visitors with an insight into spa traditions and histories, as well as other traditional and architectural elements of the city. Sights and Spa tour – Highlights: Ride the continent’s oldest subwayLearn about Hungarian spa traditions Visit a church carved into a hill Discover Budapest’s Jewish quarter See Europe’s largest synagogue Admire the buildings from a city tram Walk thro ugh City Park Experience the cosmopolitan vibe of Budapest An other interesting offer of this company is the ‚Budapest Explorer tour‘ by which visitors can explore the capital by tram, foot and metro. Budapest Explorer tour – Highlights: Explore the iconic city landmarks on this Budapest tour Ride the continent’s oldest subway Admire the waterfront from a city tram Walk through City ParkExperience the atmosphere of a Budapest market Stroll along Andrassy Avenue Explore Franz Liszt’s old neighbourhood Discover local Budapest travel highlights and World Heritage sites Farm-House Hostel Many tourists come to Hungary and stay only in Budapest but it is worthwhile getting out of the city and  visiting other part of this wonderful country. In the south part of Hungary there is a tiny village Kiskassa where visitors find the extremely hospitable and totally endearing  Ecohun Hostel. Ecohun is a  traditional Hungarian farm-house  that is  locally o wned and operated.The hostel has the same facilities as a typical hostel, in addition it offers guests a unique insight into the local agriculture industry and traditions. The hostel typically caters to short-term accommodation but for those who are seriously interested in sustainable agriculture and alternative technologies, longer-term accommodation is available. I  think this form of ecotourism is a  very interesting one beacause nowadays lots of people would like to escape from busy cities, hide in a  calm environment and enjoy the opportunities of the nature.I  have some experiences in that area. I  have worked for three summers in a  small hotel in Slovakia. This hotel accomodates tourists who came to the city because of the thermal bath. The hotel has the ideal potentials for ecotourism beacuse it has a  big garden and almost every food ingredients, vegetables and fruits come from that garden, there are lot of animals which are very popular among the hosts, they can stroke and feet them and the hotel is sorrounded by a  large yard with beautiful flowers and trees.They regularly organise traditional programs, for example riding days, arts and crafts camps or public picksticking. I  really enjoyed working here. One thing which I  can suggest to this hotel – to promote themselves more in ecotourism way beacuse they emphasized mainly the accomodation and the related services and such values as nature, original agricultural traditions, calm atmosphere were less highlighted. Local Birdwatching Tours Hungary is home to an exceptionally diverse cascade of birds, making it an  attractive ecotourism destination  for birding. The spring and summer onths are the best period for this type of  ecotourism in Hungary, because most of birds are present. Ecotours  describe themselves as the  natural leaders  in Eastern Europe. Ecotours offer a variety of tours to ecotourism destinations around the world, but the majority of their to urs are in Hungary. Their tours are typically very specialised. They provide profesionally guided birding trips, birdwatching, butterfly, wildlife, nature and culture tours. Taking a tour with Ecotours is a sure way to experience local fauna from one of the leaders in  ecotourism in Hungary.According to my opinion the county’s potentials are good but maybe not well-exploited. People are not well informed about ecotours and ecotravels. In many cases those people are attending on these kind of tours who have similiar hobbies. For example people who like birds and animals they are mostly participating on professionally guided bird watching tours or on wildlife tours or people who love sports are attending on cycling or hiking tours. This is not problem because they can enjoy their hobbies.On other hand I  think these programs can be promoted among people who are looking for a  relaxing weekend. Not just an expensive wellness hotel can provide carefree relaxation but a  t rip in the nature can be memorable and restful. Hungary should more effectively and intesively advertise or promote its potentials. For example when I  was working in a  travel agency in Gyor during my internship I  did not meet with a brochure or catalogue which was focused on ecotourism. Our agency did not offer any type of program related to ecotourism.I  know just some organised cycling tours in Gyor which can be mentioned as ecotourism. Sum up I  think ecotourism must be developed and promoted in the following years beacuse despite of the favorable potentials, ecotourism is not quite popular in Hungary. As I  mentioned good marketing and communication tools can greatly help. Conclusion It is obvious that the tourism is the fastest and largest growing industry in the world beacuse millions of people are travelling every year. Travel and tourism is an important part of the world economy.Fortunately people realized the importance of the environment therefore sustainabl e and ecotourism started to develope rapidly. Eco travel or travel for the purpose of experiencing wildlife, natural attractions and indigenous cultures has become the fastest growing segment of global tourism. Ecotoursim in Hungary  is still growing and will likely continue to experience an increase in ecotourism operators as well as ecotourists. The country has a lot of potential and the right attitude therefore Hungary can become an attractive ecotourism destination in the near future.In my opinion building enviromental awereness is the most important part in the marketing process of sustainable tourism. It is very importatant to start education and awereness programs in elementary schools or kindergartens, organize free educational trips, supply reading materials about this issue. Education and awereness programs should address tourists, general public and government too. It is essential to draw attention to the importance of this topic because we have to care about the future generation. 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